• Market Insights
  • Gold

Navigating the Gilded Souk

From the age of ancient souks to modern financial markets, gold has been traded as a precious commodity with intrinsic value that transcends time, geographies, and cultures. The price of gold is ever-dynamic and shifts with a myriad of influences. It is imperative for investors to consider the factors that drive gold prices as they navigate the gold market to seek opportunities for profit and wealth preservation.


3 Main Factors Driving Gold Prices

  • 1. Inflation and Central Bank Policies
    Inflation is one of the key drivers of gold prices – gold prices historically have a positive correlation with inflation rates. As currencies lose their purchasing power, gold prices increase as gold is often sought as a hedge against the erosion of the value of fiat.
  • As inflationary pressures mount, central banks often react with accommodative monetary policies including interest rate adjustments or quantitative easing, which have an impact on currencies and can fuel demand for gold as an inflation hedge, as investors seek protection from currency depreciation.
  • Interest rates may not necessarily have an inverse impact on gold prices. Whilst there is an expectation for gold prices to decline as interest rates rise (due to higher yields on fixed income assets diminishing the appeal of non-yielding gold), historically rising interest rates do not guarantee a decrease in gold prices.
  • Central banks also hold significant gold reserves as part of their foreign exchange reserves and play a pivotal role in shaping gold prices. Their policies can influence supply and demand dynamics in the gold market, with their gold trading activity and policies impacting investor sentiment.
  • 2. Economic Uncertainty, Global Events and Geopolitical Risks
    In times of economic turmoil or financial crises, demand for gold often surge as investors seek gold as a safe haven asset, driving up prices as a result. As stock and bond market confidence wanes, or in times of heightened market volatility and fears of currency devaluation, there is often increased investor demand for gold as a stable and tangible store of value and hedge against economic risks.
  • Gold prices are also sensitive to global events and geopolitical risks – political turmoil, military conflicts and diplomatic crises also create demand for gold as a safe haven in vulnerable times, driving gold prices upward. Conversely, in times of peace, political and economic stability, the demand for gold is dampened leading to softer prices.
  • 3. Supply and Demand Dynamics
    As with any commodity, the forces of supply and demand play a crucial role in determining gold prices. Gold is subject to the limitations of a finite supply and a laborious mining, extraction, and refining process.
  • Demand is driven by industrial, jewellery and luxury consumption, central bank purchases, and investors seeking portfolio diversification, inflation hedge or a general safe haven. Where demand outstrips supply, gold prices will rise. The supply of gold, while finite, is also bolstered by technological advances in mining and refining.

Final Thoughts

Appreciating the intricacies of the gold market is essential for investors to navigate this asset and capitalise on opportunities for profit and wealth preservation. Inflation, central bank policies and interest rates, economic uncertainty, global events, geopolitical risk, as well as supply and/or  demand dynamics all play a pivotal part in shaping gold prices and driving investor sentiment.


Gold has intrinsic value as a safe haven and store of value. By embracing a holistic view of the forces driving gold prices, investors can empower themselves to make informed decisions about incorporating gold into their well-rounded portfolios and investment strategies.


For those interested to include gold as part of their portfolios, Gold Tokens are now listed on the SDAX Exchange. These Gold Tokens are securitised, issued by an independent trust and backed by physical gold bullion held at Freeport vaults in Singapore.


Visit https://www.sdax.co/gold/ to find out more.