Unlocking the Future of Art Investing

Art Investing made Accessible

Art isn’t just a passion. Why invest in art?

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Potential Returns

Art has the potential to deliver exciting returns, with carefully curated collections of artworks having demonstrated consistent, significant outperformance of the S&P 500 over the past 20 years and proven resilient in economic crises.

Diversification

The value of art has historically been uncorrelated with other asset classes, making it an attractive asset to diversify your portfolio.

Tangible Value

Unlike stocks or bonds, art offers tangible value that can be enjoyed while potentially storing and increasing in value.

Passion Investing

Investing in art supports cultural preservation and contributes to the arts community, enriching lives beyond financial gain.

Make Smart Investments with Data Backed Analysis and Expert Leaders of The Art World

Domain Expertise
Art Data & Technology

The Artory/Winston team has a decades-long track record of sourcing artworks for museums, institutions, and UHNW clients— including some of the largest private and public art transactions over the past 20+ years. Sourcing for this offering is led by Winston Art Group, which has appraised over $100 billion of art and collectibles since its inception in 2010 and advises on transactions for over 30% of the largest art collectors in the world. Winston’s expertise is supplemented by Artory’s industry-leading dataset of over 50 million historical transactions to inform sourcing, valuation, artist tracking, and market indices.

Global Leading Independent Art Appraisal and Advisory Firm

Founded by Elizabeth von Habsburg, Ranked ‘The 50 Most Influential Women in Wealth Management’ in 2015.

13 full-time, in-house art specialists and 75 consultants worldwide, each with over 10 years of experience in their field.

Specialised in confidential and objective appraisal services, independent of any auction house or dealer.

Appraises over 150,000 objects annually across every collecting category experience in their field.

Unlocking Art & Collectibles As a Credible Asset Class

Founded by Nanne Dekking, former Vice Chairman and Worldwide Head of Private Sales of Sotheby’s.

Artory owns, maintains, and develops the largest art transaction database globally, with over 45 million data points collected since 1985. Artory’s data is a core dataset for the annual UBS Art Basel Report, which is regarded as the bible of the industry.

As further validation, Artory is backed by angel investor Hasso Plattner Capital and the VC firm Borderless Capital, who all deeply believe in data-driven science to accurately predict trends and decision-making.

Why Invest in Art? Expert-Led, Exceptional Domain Expertise & Data-Driven

We partner with the best in the art market.

Through their deep domain expertise, Artory/Winston provides accessibility to credible opportunities that are expert-led, data-driven and without the risk associated with allocating significant funds to one, single artwork.

Single Art Investment		Artory/Winston
Barriers to Entry	High	Low
Portfolio Construction	One	Cluster
Expert Domain Expertise	Limited	Deep
Transaction Fees	High	Low
Authentication	Expensive to Appraise	Due Diligence Completed
Market Pricing	Driven by Seller	Data Driven Approach
Risk	Concentrated	Diversified
Liquidity	Low	Mid

^‘‘Valuing art is very different from aesthetic and emotional considerations. If you’re investing in a piece of art, you’re going to want to invest in something that will hold its value over time. We use 50 data points when conducting our due diligence and evaluating an artwork.^,,

^‘‘Out of a hundred clients, 99 will say to me ‘I’m buying this art for myself, but will it go up in value over time?’ Everybody is an investor now.^,,

^‘‘I don’t care if technology is innovative. Technology only works if you have a use for it. Ultimately, what do people need to be able to conduct an art transaction? It’s reliable information that comes from trusted, independent sources.^,,

Learn More about Art Investing

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Download the Artory/Winston Fall Newsletter

This update provides you with a snapshot of how the auction market fared in the third quarter of 2024 with a highlight on the stable trajectory in the private market. Read more about Artory/Winston’s acquisition of a work by emerging artist, Suchitra Mattai.

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