Elizabeth affirmed that there is a difference between buying what you love and how you invest. “Valuing art is very different from aesthetic and emotional considerations. If you’re investing in a piece of art, you’re going to want to invest in something that will hold its value over time. We use 50 data points when conducting our due diligence and evaluating an artwork,” she went on. 

One data point is to look at the artist’s social media. Who are they following? “This is a great way to broaden your perspective about an artist,” Elizabeth said. “You also look at auction houses and see who they’ve picked up.”

For Nanne, art investing becomes fascinating also when add the dimension of tokenization and using blockchain as a technology enabler to store provenance, data and information about fine art. It’s important, he explained, to capture a range of information about a specific piece of fine art – its provenance, the views of curators, museums and dealers about it and the artist, the galleries it’s been in, the museums that have staged exhibitions around it – since all these variables factor into the valuation process. “Tokenisation ensures that such real world events are captured and cannot be changed. It’s the safest way to keep all that information together.”