Unlocking the Future
of Art Investing

Interested to Find Out more?

Generating Returns on

Art Investments

Hear from world Leading Art Experts from Artory Winston
Nanne Dekking

Fund Director, Founder 
and CEO, Artory

Elizabeth von Habsburg

Fund Advisor, Managing 
Director, Winston Art Group

Date: 2 February 2024

Time: 11am-12pm (SGT)

Generating Returns on

Art Investments

Hear from world Leading Art Experts from Artory Winston

Nanne Dekking

Fund Director, Founder 
and CEO, Artory

Elizabeth von Habsburg

Fund Advisor, Managing 
Director, Winston Art Group

Date: 2 February 2024, Friday

Time: 11am-12pm (SGT)

Artist: Tetsutaro Kamatani

Unlocking the Future

of Art Investing

Interested to Find Out more?
Artist: Tetsutaro Kamatani
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Highlights

With the second edition of ART SG  from 19-21 January 2024, it’s timely to think about fine art and the role it plays in our lives and the perspective of how it can be included as an asset class in any well-rounded investment portfolio.

It’s particularly meaningful that the worlds of fine art, technology and finance formally intersected with  the 2023 launch of a best-in-class art fund created by the New York-based private art and collectibles asset manager, Artory/Winston and SDAX. 

Held at The Private Museum in November last year, a grand, fin de siècle mansion in Singapore’s tony Upper Wilkie Road,the event drew a sparkling crowd of the island’s art connoisseurs and experts, financiers and influencers. 

This discerning community learnt how they could now be part of the fractional ownership of a specially curated, globally sourced art portfolio that also targets returns that are on par, if not more, with venture capital and private equity investments.

Unlocking Art & Collectibles

As a Credible Asset Class

Art Data & Techonology

Founded by Nanne Dekking, former Vice Chairman and Worldwide Head of Private Sales of Sotheby’s.

Artory owns, maintains, and develops the largest art transaction database globally, with over 45 million data points collected since 1985. Artory’s data is a core dataset for the annual UBS Art Basel Report, which is regarded as the bible of the industry.

As further validation, Artory is backed by angel investor Hasso Plattner Capital and the VC firm Borderless Capital, who all deeply believe in data-driven science to accurately predict trends and decision-making.

Global Leading Independent

Art Appraisal and Advisory Firm

Winston Group
Global Art Advisors

Founded by Elizabeth von Habsburg, Ranked ‘The 50 Most Influential Women in Wealth Management’ in 2015.

13 full-time, in-house art specialists and 75 consultants worldwide, each with over 10 years of experience in their field.

Specialised in confidential and objective appraisal services, independent of any auction house or dealer.

Appraises over 150,000 objects annually across every collecting category experience in their field.

“Valuing art is very different from aesthetic and emotional considerations.
If you're investing in a piece of art, you're going to want to invest in
something that will hold its value over time.”

Masterclass: Unlocking the Future
of Art Investing

The event’s opening salvo was a masterclass led by Rachel Chia, SDAX’s CEO; Nanne Dekking, Artory’s founder and CEO; Elizabeth von Habsburg, Founder and Managing Director of Winston Art Group; Peter Loukas, CIO of Artory/Winston; and Jack Mur, Winston Art Group’s Senior Director. 

Headlined ‘Unlocking the Future of Art Investing’, the masterclass deconstructed the complicated ecosystem of fractional ownership and blockchain technology in the context of investing in a diverse investment portfolio of emerging, mid-career and blue-chip artists such as María Berrío, Liu Ye and Damien Hirst – most of whom, Rachel noted, are not readily accessible to investors, especially those unfamiliar with the market or who aren’t guided by qualified due diligence and valuation experts. 

All these threads are seamlessly pulled together in the form of the institutional-quality art fund by Artory/Winston and SDAX in which investors are able to invest in an asset class that is experiencing genuine growth. 

“Valuing art is very different
from aesthetic and emotional considerations. If you're investing in a piece of art, you're going to want to invest in something that will hold its value over time?”

For Nanne, this fund represents a regularly audited and independently appraised repository of trusted artwork whose value and information is captured and kept safe in an immutable manner via asset tokenisation, the affable Dutchman stress that the art in question is real, and not digital or NFTs.

“Ultimately,” he said, “it’s about domain expertise and trusted information that comes from independent sources.”

The fund separates itself from the pack is that not only do key management members have an average of 20-25 years of industry experience in art and finance, they keep a firm finger on the pulse of the art market by attending shows, visiting galleries, meeting the art press and nurturing close relationships with curators, dealers and the artists.  

This expertise, said Jack Mur, allows the fund to identify investment opportunities ahead of competitors, gain exclusive access to quality artwork, and the ability to liquidate in the most advantageous way and at the most appropriate time.  

Elizabeth affirmed that there is a difference between buying what you love and how you invest. “Valuing art is very different from aesthetic and emotional considerations. If you’re investing in a piece of art, you’re going to want to invest in something that will hold its value over time. We use 50 data points when conducting our due diligence and evaluating an artwork,” she went on. 

One data point is to look at the artist’s social media. Who are they following? “This is a great way to broaden your perspective about an artist,” Elizabeth said. “You also look at auction houses and see who they’ve picked up.”

For Nanne, art investing becomes fascinating also when add the dimension of tokenization and using blockchain as a technology enabler to store provenance, data and information about fine art. It’s important, he explained, to capture a range of information about a specific piece of fine art – its provenance, the views of curators, museums and dealers about it and the artist, the galleries it’s been in, the museums that have staged exhibitions around it – since all these variables factor into the valuation process. “Tokenisation ensures that such real world events are captured and cannot be changed. It’s the safest way to keep all that information together.”

To find out more about Artory/Winston and SDAX, please contact [email protected]

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Quotes

Looking back at the Event